A whale of a story

Let's say traditional media is the media your parents were familiar with. I grew up with Royko, my grandfather loved Lippmann, my son and daughter might like MySpace or Meetup or whatever the next generation of cultural mirroring is -- Mygoogle? Tradition takes staying power. Traditions are built on rock and graves, not rubber. The point here is that blogs are still rubber. We don't know what's going to happen in the next two years, let alone the next two weeks. What's your traditional media? Drudge? Slate? I'm going to rip this off from David Carr at The New York Times writing about the blog bubble. Carr interviewed Nick Denton, the founder of Gawker Media. Carr got Denton to say pretty pragmatic things like: "We are becoming a lot more like a traditional media company. You launch a site, you have great hopes for it and it does not grow as much as you wanted. You have to have the discipline to recognize what isn't working and put your money and efforts into those sites that are."